You’ve probably heard a lot of writers mention their freelance writing niche. But, what is a niche and is it really as important as it seems?

Let’s get straight down to business – a freelance writing niche is essentially the subject or topics you want to write about. So, if your niche is technology, you’re going to be writing about tech topics.

Why is a freelance writing niche important?

  • By choosing a freelance writing niche, you’ll be able to position yourself as an expert in that area.
  • You’ll be able to charge higher fees due to your expertise.
  • You’ll be able to define your ideal client – you’ll know where they hang out so it’s much easier to pitch to them.

Let’s take a look at an example

You see a job post for a SaaS (software as a service) writer.

Who do you think has the best chance at landing this job?

  • A writer with generalist knowledge on a range of topics
  • An experienced SaaS (software as a service) writer

Yep! The experienced SaaS writer will be the preferred choice – that’s how a niche works in your favour.

Identify your freelance writing niche with my free guide below!


Choosing more than one freelance writing niche

I always suggest choosing an ‘extensive niche’ or 2/3 sub-niches if you’re a new writer. You’re probably wondering why?

Well, if you choose a specific niche, you run into the problem of not being able to find enough clients in your niche, or what happens if your niche loses popularity. For example, say you specialise in drones and, for some reason, in a years time, drones are no longer popular and no-one requires content on that topic anymore. You’re screwed! A better suggestion would be to specialise in technology which covers a wide range of sub-topics.

Extensive niches

Extensive niches cover an array of smaller topics. A few are examples and their sub-topics are listed below:

Lifestyle – fashion, beauty, interiors, weddings

Health – medical topics, diabetes, children’s health, elderly healthcare

Technology – apps, gadgets, software

Digital marketing – content marketing, social media, advertising

Finance – personal finance, business finance, bitcoin, cryptocurrency

If you choose an extensive niche, you have the option to niche down as your experience grows. You’ll have a range of samples in varying topics within that niche, so if a specific area doesn’t work out, you have others to fall back on – make sense?

Profitable niches

Some niches are more profitable than others, although you have the opportunity to make a good income from most niches, depending on the type of writing you offer.  For example, writing web copy in the pet niche is going to be more profitable than creating a blog post on pets.

Here are some niches that are currently profitable – this could be due to demand, expertise or current popularity

  • Finance
  • Medical
  • Technology
  • Business
  • E-commerce

How to identify your freelance writing niche

Identifying your freelance writing niche doesn’t need to be overwhelming – you can always change your niche down the line if you need to. However, having a niche/s when you start out will definitely help you to land clients.

Here are five ways to choose your freelance writing niche

  1. Look at your background/job experience – What sectors have you worked in? If you have legal experience, you could write in the law niche, if you have customer service experience, you could write about customer service etc.
  2. What are your hobbies and interests? – Do you have a special interest which could be your freelance writing niche? Maybe you love cats, so you could write in the pet niche. Maybe you’re an expert golfer and would love to write about sport.
  3. Do you have any special skills or knowledge? Do you have any other skills or knowledge that could aid your freelance writing niche? Maybe you know how to code web pages or you know a lot about cars etc?
  4. What do you love to write about? If you have a blog, what blog topics are your favourite? Is there a certain topic that stands out above the rest?
  5. What are your personal passions? Maybe you’re extremely passionate about a certain subject, for example, world issues, politics, feminism etc. Tailoring your niche to your passion is a great idea as you’ll really enjoy your work and your love of the topic will shine through in your content.

You don’t need to be an expert in your niche as a new freelance writer. There are a few ways of mastering your niche to make yourself an expert!

Research topics – Research your niche thoroughly. Follow blogs and people on social media, watch YouTube videos, read books etc. Get as acquainted with your niche as you can.

Guest post – Guest posting is a great way to establish authority within your niche. Guest post on well-known websites and blogs and establish an impressive portfolio of work.

Keep writing – Practice writing on topics within your niche to grow your knowledge. Writing articles on your own blog is just one way of improving your writing and credibility.

Remember to grab my free guide to help identify your freelance writing niche.

Find your freelance writing niche

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