One of the most effective ways to land a freelance blogger or writing job is to pitch. Pitching is an essential part of being a freelance writer and while it might seem like an overwhelming process, it’s actually pretty straightforward once you know how.

In this post, I want to show you an example of a simple pitch I created that landed me over $500 of work.

Related: a 3 step magical formula for creating a freelance writing pitch.

A pitch doesn’t need to be a Nobel prize winning piece. In fact, some of the most concise pitches have landed me high paying clients.

Here is an example of a pitch I sent in response to a job advert asking for a freelance blogger/writer in the wedding niche. At the time, my niche was lifestyle topics, including weddings so this was the perfect opportunity.

freelance blogger pitch

This pitch isn’t perfect – hopefully, that demonstrates that you don’t need to be overly worried about your pitches. However, let’s take a look at why this pitch worked.

  • I specified that I had experience in the wedding sector. I also included a link to a wedding website that I had created copy for. The attached samples were also in the wedding niche so the client had evidence of my experience.
  • I stated my fee – the job advert specified this.
  • I kept the overall tone relatively friendly

How my pitch could be improved;

  • Links to my samples would have been better than attachments – some clients may be wary about viruses so links may be preferred.
  • I wrote too much about ‘I’ rather than the benefits of hiring me.

Still, this pitch was successful thanks to my experience and it landed me $500 AUD worth of work at 10 cents a word – this worked out pretty well as the project involved writing 300 word articles that required little research. It took me an hour to write two articles so for $60 AUD per hour, it was a pretty sweet and enjoyable gig!

After completing several articles, the clients contacted me a few months later and asked if I would like to write a couple more.

This is proof that you can land a sweet writing job with a good client, even with a simple pitch like mine.

Want to take a look at some of my other pitches? Grab the case study swipe files here

As a freelance blogger/writer, there are a few things to remember if you want to land clients

  • Always send samples of your work with your pitch – how are clients going to assess your skills without seeing your awesome content? Links are best – you can send a link to your full portfolio or links to individual samples.
  • Don’t make them too lengthy – clients don’t want to read an essay about your life!
  • Don’t address pitches to ‘Dear Sir’ or ‘Hello Dear’ – use their name if you know it. If not, a simple ‘Hi there’ is totally fine.
  • Always read the job description – you don’t need to state your fee or send a resume unless the description asks for them.
  • State how you’re the best applicant for the job. You’re going up against many other candidates so make sure you stand out. How are you experienced for the job? Do you have any stats to back up your evidence?

Related: 8 terrible freelance pitching mistakes to avoid

Your freelance blogger/writer pitching process

Job search

First, you need to search for jobs or clients to cold pitch – check out a few job boards here and a few places to find freelance writing jobs here.

Get pitching

Ideally, I recommend sending 10-20 pitches per day. That sounds like a hell of a lot but it’s a must if you want to land a steady stream of jobs. Using a pitch template is the best way to save time when pitching. Just remember to tailor your pitch to each niche. For example, if you’re a healthcare and technology writer, create a pitch for healthcare and one for the technology sector.

Review your pitch

It’s best to review your pitch every few weeks. I’ve tweaked my pitch over the years to make it even stronger and you can do this too by adding new samples to your pitches, updating your experience, mentioning where you’ve been featured. This is also an effective method if you’re not landing any freelance writing jobs. Constantly reviewing and updating your pitch will help you to stand out amongst other writers – you can demonstrate your very recent experience and mention other clients that you’ve worked for.  Remember to update your portfolio and LinkedIn account too as your experience grows.

Grab the free case studies of pitches that landed me freelance writing jobs.